Ty Roberts is a serial entrepreneur, strategist and proven creative technologist and with 25+ years of experience in the music and technology industries. Since 2020, as Co-Founder and CEO of FanTracks Digital LLC, Ty has led developments in live and hybrid concerts as well as productions in the Metaverse which can incorporate NFTs, Avatars (versus video) and Xtended Reality (XR versus Augmented Reality). Roberts spearheaded the company’s recent acquisition of jazzed, a streaming subscription and pay-per-view service which delivers a cross-media experience of audio, video and editorial content dedicated to the global jazz, soul and blues community.
Roberts has been at the forefront of addressing issues relating to rights, royalties and innovative funding. His experience includes artist partnerships across multiple genres involving the real-time generation of special personalized and generative NFTs which can foster additional sustaining revenue. He collaborated with and created interactive and immersive experiences for Todd Rundgren, David Bowie, Brian Eno and Peter Gabriel, and is developing modernized approaches for these icons.
As Chief Technology Officer of Universal Music Group, Co-Founder and Chief Strategy Officer of Gracenote, and CEO of ION, Roberts promoted new formats and standards that fostered the growth of music, movies and television. His knowledge and long-standing relationships allow Roberts to work across multiple industries to create innovative entertainment experiences. A true visionary, he developed technologies and data that power products including iTunes, Comcast Xfinity and Ford Sync that are used by hundreds of millions of consumers worldwide. He holds dozens of patents for his inventions and has created multiple technical standards across the industry.