OPENING PRESENTATIONS: RIGHTSTECH SUMMIT
Pete Mathias, Bertelsmann Entrepreneurs Program, Bertelsmann
Vaughn Mckenzie-Landell, CEO & Co-Founder, JAAK
Pete Mathias & Vaughn Mckenzie-Landell
Topic: Pioneering Music Blockchain Pilot: Learnings & Application For The Wider IP Industries
The complexities of copyright and IP management have the music industry in a stranglehold, affecting creators, rights holders, and those who license music – but blockchain offers a potential solution, a unified framework to collaborate on a single view of rights. London-based tech start-up JAAK is laying the foundation for an industry-wide solution with their blockchain-based rights network KORD, with the goal of providing a single global view of intellectual property information. With a successful pilot including key music industry players behind them, the potential gains are huge and extend beyond music into broader IP and content industries. JAAK CEO Vaughn McKenzie-Landell and Bertelsmann’s Pete Mathias discuss the outcomes of the music pilot and the wider implications for the creative sector.