Greg has been working in the Media & Entertainment industry for over 26 years, including 15 years at IBM and 11 years at GTECH (Gaming). Greg has worked in US, European, and Global roles during his career, including a three year assignment in London prior to joining IBM. In 2013, Greg was inducted into IBM’s “Industry Academy”. The IBM Academy includes thought leaders and visionaries who extend IBM’s brand into all 18 industry verticals. Greg is one of three IBMers representing the M&E Industry in the Academy.
Greg has significant client facing experience with Broadcasters, Cable Networks, Studios, Publishers, Advertisers, Gaming, Music and Sports segments within the M&E industry. He has developed a significant client network of IT, LoB, and C suite executive contacts. Greg works closely with Media companies to understand their strategic initiatives and he helps position IBM Solutions including IBM Services and Software, to enable the business value of these projects. The top M&E industry Analytics initiatives include Audience Insights, Big Data, Predictive, Social, Financial Modeling, Federated Search, MDM, ECM, Asset Management and Intellectual Property.